BLOG RULES
· When you start,
keep it up! Remember a blog is personal. It’s a conversation. If you start and
then all of sudden stop, it can appear that you don’t care. Show courtesy and
if you are going to stop, tell your followers that this will happen.
· Be personal and
friendly. Avoid management speak and jargon. Use a natural tone of voice to
express your thoughts, ideas, points of view and observations. Think how you
would talk to a friend in the café or bar. Colloquial English is often the most
effective way to get a message across.
· Give people a reason to read you. The key here is to have something to
say, rather than something to sell. Remember you are sharing content in order
to build a dialogue as well as engagement.
· No hard sell! A
lot of blogs I’ve read promise ‘get rich quick’ or ‘earn money while you sleep’
claims that are such a turn off! Don’t end up looking like a bad second hand
car salesman – that’s the quickest way to damage the reputation and goodwill
you need to build with your readers.
· : Don’t think a
blog is a web page. A web site can contain product and service information and
a blog can help drive traffic to a web site (and vice versa). Remember you are
sharing opinion and insight. More complicated stuff should be left to the web SITES
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